This course module focuses on ‘cooperative’ strategy. All business schools teach competitive strategy, but only a few focuses on cooperative strategy. Very few companies with global ambitions can hope to achieve these ambitions without a clear cooperative strategy. They need well-functioning value and network generating joint ventures, strategic alliances consortia and others forms of positive relationships with complementary companies around the world and frequently even with competitors.

It emphasises the mind-sets and cultural sensitivities necessary to formulate and run successful strategic alliances and identifies the pitfalls waiting to ensnare those who ignore such lessons and rush in intemperately.

After completing this course module, you will have a clear understanding of cooperative strategies and be in a position to employ the tools and techniques in your own organisation.

The following areas will be examined:

        1. Why Cooperative Strategy is Important
        2. How to Choose a Partner
        3. The Different Forms of Alliance
        4. How to Choose the Best Alliance Form to Adopt
        5. How to Achieve Cultural Balance in the Presence of Different Corporate & National Cultures
        6. How to Operate as an Alliance General Manager
        7. Corporate Governance in an Alliance
        8. An Alliance Mind-set; Trust and its Importance
        9. Commitment and Transparency