MBA in Strategic Marketing Management

Post Graduate Degree

MBA in Strategic Marketing
Management

The MBA in Strategic Marketing Management offers a strong foundation in advanced marketing principles, focusing on strategies for competitive positioning, brand management, and customer engagement. This program equips students to develop and implement marketing plans that drive growth and innovation, leveraging data-driven insights and consumer behavior analysis. It covers essential areas such as market segmentation, digital marketing, and integrated communications, preparing graduates to lead successful marketing campaigns in today’s global, rapidly evolving marketplace.

Program Overview

The MBA programme in Strategic Marketing Management from Magna Carta College, in collaboration with UCAM, provides a well-rounded educational foundation, preparing participants with critical skills and insights for effective marketing leadership. This programme emphasizes strategic thinking, market positioning, and branding, empowering students to excel in competitive global markets.

Participants will explore areas such as consumer behavior, digital marketing, brand management, and marketing analytics. The programme’s strong focus on evidence-based practices and advanced research equips students to address the complexities of modern marketing, fostering adaptability, creativity, and strategic problem-solving in diverse environments.

With a global perspective, the curriculum demonstrates how organisations can leverage marketing strategies for a competitive edge.

Programme Modules

International Finance and Accounting (CO)

This module provides an in-depth exploration of financial markets, focusing on essential concepts in global finance. Students will analyze money flow, corporate investments, and tax implications, examining key areas like investment decision-making, risk and return, and the valuation of bonds and equities. Emphasis is placed on finance in international firms, including foreign exchange risk and financial statement analysis. The course also covers asset valuation, including intangibles and financial obligations. By the end, students will gain critical skills in cash flow analysis, equipping them to navigate financial markets effectively.

Objective of this Module:

To understand how the numerous financial markets are connected.
To appreciate the importance of such issues as taxation, transfer pricing, and foreign investment on the global flow of funds.
To be able to measure the financial returns from investment.
To be able to value a business.
To examine the risks associated with foreign investment and to appreciate the techniques for managing the risk.

International Marketing (CO)

This module provides an in-depth overview of international marketing, equipping students with core concepts and strategies for global competition. Key areas include the marketing mix, segmentation, targeting, and positioning, with a focus on branding through the Customer-Based Brand Equity (CBBE) model. Emphasis is placed on marketing strategy, adaptability, and innovation. The module also covers advertising, strategic communication within the Integrated Marketing Communications (IMC) framework, and consumer research to analyze behavior and trends. Students will develop skills in creating international brand communication strategies tailored to diverse cultural contexts, with attention to marketing ethics.

Objective of this Module:

To understand international marketing thought’s historical development from its roots in classical economics in the USA to the normative tradition promoted by academic/consultants such as Drucker, Levitt and Kotler in journals such as the Harvard Business Review.
To generate understanding of popular normative marketing concepts such as the Marketing Mix and STP through application in practical case scenarios.
To understand branding using Customer Base Brand Equity (CBBE)
To appreciate the scope of marketing activity including Integrated Marketing Communications theory (IMC)

International Strategy and Leadership (CO)

This module offers a thorough exploration of strategic management, covering core elements like unique activities, strategic positioning, and sustainable trade-offs. It addresses market positioning, competitive advantage through unique resources, and value chains across industries. The curriculum includes corporate strategy, focusing on resource allocation and control, as well as the international dimension, comparing strategies of multinational and national firms. Topics also include cooperative strategies, organizational learning as a competitive edge, and the influence of culture on strategy. The role of leadership in shaping and implementing strategy is emphasized throughout.

Objective of this Module:

Evaluate the factors that need to be considered in analysing a firm’s external environment, the internal core competences of a firm and formulate a business strategy for a firm
Understand the nature of corporate strategy.
Understand the nature of international strategy
Understand the different types of leadership
Understand the relationship of leadership to strategy

International Human Resource Management (CO)

This module explores the impact of structure and HRM on corporate success, emphasizing organizational design and the interconnection between individuals, the organization, and the environment. Key topics include labor market dynamics, recruitment, job design, and selection methods, with a focus on competency frameworks and psychometric testing. Strategic HR development is covered through training, performance management, and succession planning. The module also examines employee participation, relations, and reward systems, highlighting the influence of national cultures on HRM practices and the transfer of HR principles across borders.

Objective of this Module:

Discuss critically the relationships between personnel management, employee relations and human resource management [HRM].
Understand the nature of national cultures and their comparison with institutional and other differences between nations relevant to HRM.
Evaluate the impact of internal and external (national and international) labour markets on the kinds of human resource strategies drawn up by organizations.
Understand the impact of cultural differences on the processes of management
Evaluate different methods of recruiting, selecting, developing and training staff cross-nationally.

Research Methods (CO)

This module provides an overview of the research process, starting with formulating research questions and writing effective proposals. Students will conduct a thorough literature review and explore both qualitative and quantitative research methodologies. Key topics include data collection, analysis techniques, and structuring research logically. Content analysis will be introduced as a method for interpreting textual data. Additionally, students will learn the thesis writing process, acquiring the skills necessary to conduct and present high-quality research.

Objective of this Module:
- Be able to devise a Research Question
- Be able to design and propose a viable research project
- Be able to understand the different methodologies employed in international management research
- Be able to make an informed choice of data collection methods for a given research area or research question
- Present research results in a systematic manner, write and structure a dissertation

Advertising and Promotion (OP)

This module introduces students to both the analytical and creative aspects of Advertising and Promotion. It explores the role of advertising and promotion in the marketing mix, covering activities above, on, and below the line, and how to develop a marketing plan. Students will build an understanding of advertising and promotion, which they can apply to create an integrated promotional strategy. The module also examines current trends, the impact of the digital world on marketing communications, and the marketing communications industry. Key topics include industry regulations, below-the-line techniques, and how to plan, budget, and measure the effectiveness of promotional strategies.

Objective of this Module:

Master the nature of the advertising challenge
Identify the key contribution of public relations activity in marketing
Assess the nature of the creative process
Develop a media plan
Identify the target audience for advertising activity

Digital Marketing and Analytics (OP)

This module focuses on the strategic aspects of modern marketing, emphasizing the need to address both external and internal operations for long-term success and resilience against emerging competition. With the growing influence of digital technology across all brand touchpoints, the module guides students through strategic marketing planning to gain a competitive advantage. Key topics include conducting situation analysis, assessing internal and external environments, and making informed corporate decisions. Students will learn about the entire marketing planning process, from auditing to implementation, and how digital technology shapes these processes in a modern business context.

Objective of this Module:

Understand the strategic implications of the disruptive digital
environment.
Develop strategic recommendations in response to the need to acquire,
convert and retain customers.
Describe and understand the core concepts of digital marketing campaign
and content management.
Identify, describe, and evaluate web-based key performance indicators in
the context of digital marketing campaign and demonstrate awareness of
successful implementation of digital marketing campaigns.
Critically assess organisations' use of digital campaigns, generate digital
marketing strategies in practice for an organisation and understand the
strategic trade-offs involved in setting digital marketing campaigns.

Dissertation (MD)

Students will be required to undertake their dissertation on a relevant topic, as agreed by the Programme Director/Dissertation Coordinator and student. It emphasizes the development of research questions, methodology, and critical analysis skills. Students will engage in literature reviews, data collection, and analysis, culminating in the production of a comprehensive dissertation. This module will contribute to enhancing students’ ability to conduct autonomous research and provide novel insights into their area of research.

Objective of this Module:

Plan and manage a project
Define the aims of this project
Identify the data sources and methods appropriate to conduct the project
Identify the potential pitfalls to conducting such projects
Execute the dissertation plan

Key highlights of course

Learning Outcomes

Live & interactive lectures by expert faculties

Recorded session for offline viewing

World-class curriculum by eminent faculty

Regular webinars by industry leaders

Assignments for module assessments

Easy-to-use LMS accessible anywhere

Online library to further enhance your knowledge

Dissertation on your area of research work

Career Advancement with Our Programme

Our MBA in Strategic Marketing Management is tailored to empower you with specialized skills essential for excelling in the competitive field of marketing at a strategic level. This programme combines core business fundamentals with advanced marketing principles, providing in-depth knowledge in areas such as brand management, consumer behavior, digital marketing, and global market dynamics.

Frequently Asked Questions

An MBA (Master of Business Administration) is a postgraduate degree that focuses on developing leadership, management, and business skills to prepare professionals for senior roles.

An MBA (Master of Business Administration) is a graduate degree that provides a comprehensive understanding of various business functions, including finance, marketing, operations, and human resources. In our program, you’ll also explore specialized areas such as AI and Blockchain, Healthcare systems, Marketing, HR Management, Finance and Accounting, Global management and Supply Chain Management. Additionally, MBA programs enhance your soft skills, like leadership and communication, equipping you to channelize complex business environments effectively.

How demanding is the MBA programme?

The MBA programme is rigorous and requires commitment, time management, and active participation, as it involves coursework, projects, and case studies.

What is the duration of MBA programme?

The duration of our MBA programme is 1 year.

What is the mode of study for an MBA programme?

Mode of Study The MBA programme is available in various formats to accommodate different learning preferences, including online learning, which allows you to study entirely through virtual lectures and resources; blended learning, which combines online and in-person sessions; and flexible distributed learning, enabling you to progress at your own pace with access to digital materials, making it ideal for busy professionals.

What specialized subjects are included in the MBA curriculum?

Our MBA programme offers a variety of specialized subjects, including AI and Blockchain, Healthcare Systems, Strategic Marketing Management, Human Resource Management, Accounting and Finance, Global management and Supply Chain. These courses are designed to equip you with the skills necessary to succeed in a rapidly changing business environment.

What technology and platforms will be used for the online MBA programme?

The online MBA programme will utilize Moodle as the primary Learning Management System (LMS), which facilitates access to high-quality learning materials. Additionally, the Student Support Desk will provide responsive support services, ensuring that students receive timely assistance. Vtiger CRM will be employed for personalized communication throughout the academic journey. Together, these resources are pivotal in helping students achieve their educational goals and succeed in the MBA program.

How do companies perceive online MBA degrees compared to traditional ones?

Many organizations today value the skills and competencies that candidates bring to the table, regardless of whether their degree was earned online or in a traditional classroom setting. Especially when the online MBA is from a reputed institution, employers recognize the rigor and dedication involved in completing such a program. Our online MBA is specifically tailored to equip you with practical, in-demand skills that will enhance your career prospects and prepare you for success in the competitive job market.

What Our Students Say

Our graduates have gone on to achieve great success in their careers. Here’s what they have to say about their experience with us:

This course transformed my career! The in-depth knowledge and practical insights I gained have been instrumental in helping me secure a senior management position.

Sarah Ahmed

The diploma equipped me with the strategic thinking and leadership skills I needed to lead my team effectively. I highly recommend it to anyone aspiring to advance in their career.

James Patel

Thanks to this program, I developed the confidence and expertise to start my own consulting business. It’s been a life-changing experience!

Ayesha Khan

The online flexibility allowed me to balance work and study seamlessly. The skills I learned have opened up new opportunities for career growth.

David Carter

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