The course module focuses on the two key levels of strategy to introduce key issues facing organisations in today’s competitive environments. At the corporate level, fundamental issues concerning the nature of your business (es) and corporate parenting are examined. All too often, corporate centres destroy value rather than build value.

We will explore key issues with developing a compelling corporate strategy. At the business level, two key components are assessed, namely the conditions in the business environment, and the skills and capabilities your company possesses.

It will emphasise the importance of developing a differentiated approach to the offerings of your competitors in everything you do. It will also stress that this is the only way in which a sustainable and admired brand can be established. Further, it will also discuss the development and appraisal of options, and the problems of implementing strategic change.

After finishing this course module, you will have a clear understanding of the scope and nature of corporate and business level strategy and be in a position to employ the tools and techniques in your own organisation.

The following areas will be examined:

        1. Corporate Strategy Overview
        2. Portfolio Approaches
        3. Parenting and Value Creation and Destruction
        4. Business Strategy Overview
        5. Assessing the external environment
        6. Resources and Capabilities
        7. Value Chain Analysis
        8. Business Level Models and their Application