Postgraduate programme
A flexible, industry-relevant qualification designed for future marketing leaders. Study 100% online, complete in 12 months, and gain strategic marketing expertise to accelerate your career in the UK or internationally.
PROGRAMME OVERVIEW
The MBA in Strategic Marketing Management at Magna Carta College, delivered in collaboration with UCAM (Catholic University of San Antonio of Murcia), equips professionals with the strategic marketing skills needed to lead in competitive global markets whether in London, Manchester, Dubai, or Riyadh.
What You’ll Learn:
This programme emphasises evidence-based practices, advanced research, and real-world application preparing you to develop impactful marketing strategies that drive business growth. With a strong focus on digital transformation and global brand strategy, you’ll graduate ready to lead in today’s fast evolving marketing landscape.
WHY THIS COURSE
Flexible distributed learning that allows you to study anytime, anywhere, at your own pace.
Designed for professionals who want to progress academically and professionally without pausing their careers.
WES approved qualification supporting international academic progression and career mobility.
Develop strategic thinking, leadership, and business expertise to accelerate your professional career.
Multiple enrolment opportunities available throughout the academic year.
No written exams with all assessments completed through assignments and a dissertation project.
ENTRY REQUIREMENTS
Academic Requirement
English Language Requirement
For applicants whose first language is not English, or whose first degree was not taught in English, proof of English proficiency is required:
*International applicants from the Gulf region: Contact our admissions team for guidance on equivalency and English language waivers.
PROGRAMME MODULES
The MBA in Strategic Marketing Management is structured to provide you with in-depth expertise in market analysis, consumer behaviour, branding, and digital marketing strategies all delivered 100% online. The degree is worth a total of 90 ECTS.
Modules are categorised as Compulsory (CO) or Optional (OP). Compulsory modules build a strong foundation in essential marketing and management skills. Optional modules allow you to specialise in areas such as digital marketing, international marketing, or brand management tailoring your studies to your career ambitions, whether you’re based in the UK or the Gulf.
This module provides an in-depth exploration of financial markets, focusing on essential concepts in global finance. Students will analyze money flow, corporate investments, and tax implications, examining key areas like investment decision-making, risk and return, and the valuation of bonds and equities. Emphasis is placed on finance in international firms, including foreign exchange risk and financial statement analysis. The course also covers asset valuation, including intangibles and financial obligations. By the end, students will gain critical skills in cash flow analysis, equipping them to navigate financial markets effectively.
Objective of this Module:
This module provides an in-depth overview of international marketing, equipping students with core concepts and strategies for global competition. Key areas include the marketing mix, segmentation, targeting, and positioning, with a focus on branding through the Customer-Based Brand Equity (CBBE) model. Emphasis is placed on marketing strategy, adaptability, and innovation. The module also covers advertising, strategic communication within the Integrated Marketing Communications (IMC) framework, and consumer research to analyze behavior and trends. Students will develop skills in creating international brand communication strategies tailored to diverse cultural contexts, with attention to marketing ethics.
Objective of this Module:
This module offers a thorough exploration of strategic management, covering core elements like unique activities, strategic positioning, and sustainable trade-offs. It addresses market positioning, competitive advantage through unique resources, and value chains across industries. The curriculum includes corporate strategy, focusing on resource allocation and control, as well as the international dimension, comparing strategies of multinational and national firms. Topics also include cooperative strategies, organizational learning as a competitive edge, and the influence of culture on strategy. The role of leadership in shaping and implementing strategy is emphasized throughout.
Objective of this Module:
This module explores the impact of structure and HRM on corporate success, emphasizing organizational design and the interconnection between individuals, the organization, and the environment. Key topics include labor market dynamics, recruitment, job design, and selection methods, with a focus on competency frameworks and psychometric testing. Strategic HR development is covered through training, performance management, and succession planning. The module also examines employee participation, relations, and reward systems, highlighting the influence of national cultures on HRM practices and the transfer of HR principles across borders.
Objective of this Module:
This module provides an overview of the research process, starting with formulating research questions and writing effective proposals. Students will conduct a thorough literature review and explore both qualitative and quantitative research methodologies. Key topics include data collection, analysis techniques, and structuring research logically. Content analysis will be introduced as a method for interpreting textual data. Additionally, students will learn the thesis writing process, acquiring the skills necessary to conduct and present high-quality research.
Objective of this Module:
– Master the nature of the advertising challenge
– Identify the key contribution of public relations activity in marketing
– Assess the nature of the creative process
– Develop a media plan
– Identify the target audience for advertising activity
– Understand the strategic implications of the disruptive digital environment.
– Develop strategic recommendations in response to the need to acquire, convert and retain customers.
– Describe and understand the core concepts of digital marketing campaign and content management.
– Identify, describe, and evaluate web-based key performance indicators in the context of digital marketing campaign and demonstrate awareness of successful implementation of digital marketing campaigns.
– Critically assess organisations’ use of digital campaigns, generate digital marketing strategies in practice for an organisation and understand the strategic trade-offs involved in setting digital marketing campaigns.
Students will be required to undertake their dissertation on a relevant topic, as agreed by the Programme Director/Dissertation Coordinator and student. It emphasizes the development of research questions, methodology, and critical analysis skills. Students will engage in literature reviews, data collection, and analysis, culminating in the production of a comprehensive dissertation. This module will contribute to enhancing students’ ability to conduct autonomous research and provide novel insights into their area of research.
Objective of this Module:
Graduates may progress into roles such as:
TAKEAWAYS
ALUMNI
Graduates of Magna Carta College are a diverse and accomplished community of marketing professionals across the UK and Gulf region who remain connected through shared experiences, career achievements, and ongoing engagement from brand managers in London to digital marketing directors in Dubai.
STUDENT SUPPORT
From one-to-one tutor support and dedicated student coordinators to wellbeing services and flexible payment plans, we’re here to help you succeed before, during, and after graduation whether you’re in London, Manchester, Dubai, or Riyadh.
This course is ideal for aspiring marketing managers, professionals in brand management, digital marketing, or advertising, and individuals seeking to advance their careers in strategic marketing — whether you’re based in the UK or internationally.
The course is delivered 100% online through our virtual learning environment. You can study at your own pace from anywhere whether you’re in London, Manchester, Dubai, or Riyadh with full access to study materials, tutor support, and student services.
You will develop advanced strategic marketing skills, including:
These are the skills needed to lead marketing functions in the UK, Gulf, and global markets.
It usually takes 12 months to complete the online MBA in Strategic Marketing Management.
Upon successful completion, you will receive an MBA in Strategic Marketing Management, awarded in collaboration with UCAM a UK and internationally recognised qualification.
APPLY NOW
Have questions about the MBA in Strategic Marketing Management or need personalised guidance? Schedule a free consultation today and get all the information you need to take the next step in your career whether you’re applying from the UK or the Gulf.
